What it compares
- Facts: material, dimensions, weight, capacity, care, origin. Assistants quote these.
- Answers: the shopper questions each page answers, like “is it waterproof?” or “does it fit a 15 inch laptop?”.
- Structured data: whether the page has Product markup with price, availability and properties.
- Proof: reviews, ratings and specifics that make a recommendation feel safe.
Closing the gaps, honestly
X-ray never copies a competitor's text. For each gap it checks whether your own data already has the answer. If it does, it writes it into your page. If it doesn't, it tells you what to find out, such as “Is the bag waterproof? Add this to the product notes.”
Then AI Mirror rescans so you can see whether the gap is closed.
Questions
- Is it OK to analyse a competitor's page?
- X-ray reads a public product page the same way a shopper or search engine does, and only shows you what's on it. It never republishes their content.
- Can I X-ray any website?
- Any public product page. It doesn't need to be a Shopify store.